We know the Youtube, a famous social networking sites form the USA, when founded just 60 workers but now the market value in more than 4 billion $. Make website actually make the platform, it means give the user to show themselives , sell goods, and share the information. The website is an platform, just like youtube.
But why the crowdsourcing website can be succeed ? We can think like this: there are 100 users of your website and just only one loyal, then he will give you the resource initiative. The probability is unfixed but we can assume there are 100000 users and 100 are the loyal to post the resource and information everyday, it's better more than you hire 50 editors to do this because the users can deeply undstand what they want.
The crowding, also based on what the website can attract the Netizen to participation, it can be called method. Many Netizen don't know what to do with their free time, they have to find some things they interested and valuable to do. From resource to users then users to resource, the number increased continuous and the snowball became bigger and bigger, also the website will be blossom and even not to update and maintain itself. Basically, there are some motivations for users to participation.
1. To have chance to communicate with the people who have the same interest
2. To learn more knowledge
3. For the own honor
4. Reward form the website
How to give the reward to users? One is recommend new user and give some reward: like most website use to give the credit point or to be the member and another way is give the virtual money reward in directly but actually money only can be used in this website, depend on what you contribute to the website and how much you will get from it. By this way, the website can make a huge number of loyal user and you even not to hire fooltime workers to make the website operate in normal.
Wednesday, October 27, 2010
Saturday, October 9, 2010
Innocentive
Open innovation has become an important management trend over the past decade. Yet, despite great initial success, some of the most prominent examples of open innovation have had serious limitations. We are now on the brink of a major evolution of open innovation.
InnoCentive was the brainchild of two Lilly executives, Alpheus Bingham and Aaron Schacht, who were seeking to exploit the power of the Internet in discovering solutions to challenging research problems. InnoCentive, which now has 32 employees, became the first global Internet-based platform designed to help connect Seekers, those who had difficult research problems, with Solvers, those who came up with creative solutions to these problems. Dupont, P&G, Boeing co. and many other big companies have post the reward task in the innocentive, and the winner can get 10000$ to 100000$ as the reward.
InnoCentive basically acts as a facilitator, providing a platform that helps Seekers and Solvers to connect and defining a set of protocols for how the relationships will be built. It remains entirely at the discretion of the Seekers whether they select a solution, or what criteria they might use in making that decision. At the same time, InnoCentive does protect Solvers against the possibility that a Seeker might use a proposed solution without offering the stated reward to the Solver. Intellectual property protection is clearly defined for both Seeker and Solver from the outset.
But the company is focus on the technique solution for the big company and most participator are researcher even scientists , such high-end orientation limited its development .
InnoCentive was the brainchild of two Lilly executives, Alpheus Bingham and Aaron Schacht, who were seeking to exploit the power of the Internet in discovering solutions to challenging research problems. InnoCentive, which now has 32 employees, became the first global Internet-based platform designed to help connect Seekers, those who had difficult research problems, with Solvers, those who came up with creative solutions to these problems. Dupont, P&G, Boeing co. and many other big companies have post the reward task in the innocentive, and the winner can get 10000$ to 100000$ as the reward.
InnoCentive basically acts as a facilitator, providing a platform that helps Seekers and Solvers to connect and defining a set of protocols for how the relationships will be built. It remains entirely at the discretion of the Seekers whether they select a solution, or what criteria they might use in making that decision. At the same time, InnoCentive does protect Solvers against the possibility that a Seeker might use a proposed solution without offering the stated reward to the Solver. Intellectual property protection is clearly defined for both Seeker and Solver from the outset.
But the company is focus on the technique solution for the big company and most participator are researcher even scientists , such high-end orientation limited its development .
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