Why the enterprises give the work to crowdsourcing to do?

  Why the enterprises give the work to crowdsourcing to do? There is an experiment from Page, the professor of California Institute of Techonoly : a group people from various kinds industry can solve problem better than a group specialist. Why? The reason is easy because the specialist's thought to solve problem has became fixed but people from different society level can have different ideas and may be sometimes works.


  I think the linux must be a very good example to prove this. We know linux is a computer operating system , just like the Windows of Microsoft. But compare to the Windows, linux is totally free and publish the source code. By this way, all the programmers from the world can  adjust the linux more excellent because different people can have some good thoughts to adjust linux by yourself and also  is it is free. I don't say the liunx is better than the Windows but it must has a reason to let many people like it.


  There is another example: red lake in Ontario of Canada, is one of the biggest gold field in the world. But in recent years, the gold company in this area always headache about the situation: they know the huge reserve but the company's geologist always can not to calculate the accurate reserve number and the position. It makes the company in trouble.
  
  The company decide to hold a competition named: gold challange  competition. They want to find someone or group can help them to deal with the problem, and also give the winner 570 thousands dollars as the award. To help the participator, the company published the secret data of geology in red lake area and create a new specific website to help people to download the data they want to know.


  Within a year, the website clicked by 500000 times form more than  50 countries, include professor , geologist,  mathematician and even officer..., they used what they can used , such as higher mathematics, intelligent system, computer image processing and so on that the company never used before. They give the company more than 100  potential locations and calculate reserve number, 50% are never been found before. The company then to do verify the data found they are totally  right. At last, 29 people from more than 5 countries distribute the award money.