In 2005, China has such crowdsouring business model called witkey. Different name, but same meaning. Zhu ming yue, one of Chongqing local people in china, found an website to post issues and recruit the ways to deal with, called zhu ba jie website. http://www.zhubajie.com/ Zhu ba jie is an famous myth mage in china. Now the zhu ba jie website has became the biggest crowdsourcing website in china, the trade gross is equal to the second and third website gross, the sum of transaction business was 25 million but at the first half year in 2010, it has more than this number.
In 2006, the CCTV(China Centre Television) reported this business model in focus and used an word witkey made up from Liu feng, an famous scholar to call such new model. Witkey means the an wit key to deal with the issues, in Chinese it called wei ke. From this time, the Zhu ba jie website became more famous than before and improved in quickly. Only half the year after it found, the website has received more than 10 million yuan investment.
In 2006, the CCTV(China Centre Television) reported this business model in focus and used an word witkey made up from Liu feng, an famous scholar to call such new model. Witkey means the an wit key to deal with the issues, in Chinese it called wei ke. From this time, the Zhu ba jie website became more famous than before and improved in quickly. Only half the year after it found, the website has received more than 10 million yuan investment.
The witkey’s operate model like this:
Requirement customers post their needs into the inside platform of Zhu ba jie, than give reward to the man who would figure it out. But the condition is: They have to prepay whole reward money to website as the guarantee of integrity. When the website received the money, the task will be public in website immediately.
The Zhu ba jie has ahout 1.5 million members called wei ke, focus on marketing originality, graphic design, office documents wrting , software development and so on. When Zhu ba jie public the task, all the members come to bid and the best one will be get the 80% reward money from the customer and the other 20% money give to the website.
If the customer finished the task themselves always have to pay times energy and money, but from the Zhu ba jie website you just spend may be small percentage of your budget. The biggest trade in Zhu ba jie is 300 thousands .
Use this crowdsoucing model, the website , customer, members can easily get what they want. Also it can decrease the operate cost of the website and can easily get the 20% brokerage from every trade.
That is why Zhu ba jie website could be succeed in a short time.
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